Smart partners with Rustan’s Supercenter, expands distribution channels

Sep 27, 16 • Press ReleaseNo CommentsRead More »


In photo (L-R): Maloo Agoncillo, Vice President and Head of Retail and Key Accounts for Smart, Mike Relativo, President of Remitbox, Kat Luna-Abelarde, First Vice President and Head of Wireless Consumer Business for Smart, Irwin Lee, CEO for Rustan’s Supercenters Inc., and Marivi Flores, Asst. Vice President for Corporate Communications for RSCI.


[27 September 2016] Customers shopping at Rustan’s Supermarket, Shopwise, and Wellcome Supermarket stores all over the country can now conveniently buy Smart load at checkout counters, following the recent announcement of Smart Communications (Smart) that it has partnered with Rustan Supercenters Inc. (RSCI).

“In the past, supermarket shoppers could only purchase Smart load products from the customer service counters of hypermarkets and grocery stores. We have worked with our fulfillment partner Remitbox to fully integrate the loading process effortlessly in the check-out counters of our partner RSCI, to save our common customers the time and hassle of having to proceed to a completely separate counter for their Smart load needs,” said Kat Luna-Abelarde, FVP and Head of Wireless Consumer Operations for Smart.

RSCI is a member of the Dairy Farm Group that operates three brands with 54 branches natiowide — Rustan’s Supermarket and Marketplace by Rustan’s, Shopwise, and Wellcome.  Starting September 16, 2016, Smart subscribers can buy load from any Rustan’s Supermarket, Shopwise, and Wellcome check-out counters, and all loading transactions made will be conveniently printed out on the receipt together with all the other items purchased in the store. fender cyclone

“The partnership provides Smart a new and much wider network to reach and serve our customers, and is just one of many in the pipeline,” added Abelarde. Smart’s business expansion is geared towards providing a more convenient and efficient way for their subscribers to load up, adding to the already wide array of available loading options for them.

“This value-added service  affirms our commitment to make shopping more convenient for our customers.  We hope the ease of loading up right at the checkout counters will save them time to spend on family and other important matters,” said Irwin Lee, CEO of RSCI.

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